Case Studies
Find the Breakdown That Sounds Like Your School
Ad dependency, invisible program pages, no funnel behind the form — each case study below starts from a specific problem. Read the one that matches yours, with the full data behind what we changed.
Full transparency on timelines — including the one that took twelve months, not ninety days.
How Every Engagement Starts
Different Starting Points. Identical Diagnostic.
Some schools come to us spending $60,000 a month on ads with a CAC above 20% of program tuition. Others have real institutional brand authority that never reaches their online program pages. Others have organic efforts running in parallel to paid, with no coordination between the two.
The starting point changes. What we do first doesn’t. We model which keywords represent real enrollment intent, what top-3 positioning is worth in leads and revenue, and what each channel actually costs you per enrolled student. That model is what we’re held to afterward.
Three Starting Points
Which One Sounds Like You?
“70% of our growth depends on ads, and our CAC keeps climbing.”
$60,000+ per month across Meta and Google. Customer acquisition cost above 20% of program tuition. No funnel, no automation, no nurturing — a landing page, a form, and hope. Some organic presence, completely disconnected from everything else.
YouSchool — Multi-sector vocational training
Read the Full Breakdown →“We have brand authority. Our program pages don’t.”
Healthy brand traffic on the main domain. Near-zero visibility on the subdomain carrying the highest-value programs. 70% of keywords ranking beyond position 21. “Online computer science degree”, 9,900 monthly searches and sitting at position 73.
Champlain College Online — Online degree programs
Read the Full Breakdown →“We don’t know what organic would actually return versus our ad spend.”
Paid search running profitably at 1.95x. No clean comparison against what the same budget returns organically. Four months of CRM data — every lead, every cent, every closed deal, split by channel.
Discernys — Vocational training organization
Read the Full Breakdown →The Numbers
Across Every Engagement Below
YouSchool
Multi-sector vocational training — 18 monthsChamplain College Online
Online degree programs — 12 monthsDiscernys
Vocational training organization — 4 monthsFull Transparency
What We’re Not Going to Tell You
None of this happens in 90 days. Rebuilding technical foundations comes before rankings, and every timeline above is stated exactly as it happened — four months, twelve months, eighteen.
We also don’t cut anyone’s ad budget. Paid search stayed profitable at Discernys and we left it running. Organic isn’t a replacement for ads — it’s the margin layer underneath them.
And one number worth being honest about: at the end of the Discernys engagement, 69 opportunities were still sitting open in their pipeline. Meetings booked, quotes sent, not closed. Marketing had done its job. What determined the next quarter wasn’t more traffic.
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None of These Sound Like You?
Then let’s run the diagnostic on your numbers. Your current CAC by channel, which program keywords represent real revenue opportunity, and what top-3 positioning would be worth in leads and enrollment revenue. Same analysis we ran on all three, no generic audit template.
Book Your Free Enrollment AuditBy application only — built exclusively for schools, colleges, and training organizations.